XL Group plc announced the launch of its newly redesigned website from its Dublin headquarters. ”The new site presents a simplified online presence for XL and features the company’s talent and product offerings through a streamlined and intuitive design,” said the bulletin.
The work is the second phase of an overall update to XL’s public website, which was first refreshed in October 2011, when XL unveiled a new brand and logo.
CEO Michael S. McGavick commented: “Core to our strategy is a superior understanding and utilization of technology. This includes creating best-in-class user experiences for our clients, brokers, and anyone seeking information about XL and the risk solutions we offer. This new site is a dramatic step forward from our previous online presence. We think it will help deepen our already strong ties with our partners and will offer the general public additional opportunities to discover more about XL and how we help make the world go.”
In developing the new site XL worked with Huge, a digital marketing agency, based in Brooklyn, New York. Its CEO Aaron Shapiro described the updated site as “very bold and revolutionary for the insurance industry and we think it effectively highlights XL’s deep expertise, while simultaneously catering to visitors’ goals. We’re excited to have the opportunity to work with XL, a leader in innovative commercial risks, to revitalize its Web presence.”
Source: XL Group plc
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